Dr. Bacon is a behavioural scientist who is interested in understanding why people do what they do and then developing tailored interventions to help positively change high-risk behaviours. These interventions range from targeting individuals through to policies. Most of this work has focused on health behaviours and has targeted health-related outcomes, i.e., reducing the development and progression of chronic diseases. The work that he does is multidisciplinary and intersectoral, requiring the engagement of a number of different collaborators and partners, and utilises a variety of mixed-methodologies, including epidemiological, psychophysiological, evidence syntheses, qualitative, and behavioural trials designs. Currently, Dr. Bacon co-leads the International Behavioural Trials Network (www.IBTNetwork.org) and the CIHR-funded Canadian Behavioural Interventions and Trials Network (www.CBITN.ca).